Agentic AI · A £200m opportunity · 26,000 UK agencies
Your next hire isn't human.
Dotty answers every lead in under 3 seconds, qualifies them, books the viewing and follows up. Across every channel. While your team closes deals.
Live in 24 hours · Cancel any time
Hi, I'm Dotty 👋
Online · replies in 3s
Dotty&Dash·Demo Estate Agency
72
+4
Engaged
48
+5
Viewings
£167k
Pipeline
Dotty
Ranking 72 engaged contacts by intent
See Dotty's feed →
ListeningWWhatsAppRMRightmoveZZoopla☎Phone⌬Web
1
Olivia Hartwell
12 Oak Avenue · Buyer
Viewing Secured
Today100
2
Priya Sharma
27 Willow Crescent · Vendor
AI Qualified
Yesterday96
3
James Carter
11:42pm · captured & qualified
Out-of-hours
This week88
Showing 3 of 72 leadsUpdated just now
Out-of-hours call
James Carter
11:42pm · captured & qualified
New vendor lead
Susan Whittington
3-bed valuation requested · Cheddleton
Landlord lettings
David Brennan
2-bed · let in 6 days · ready to list
Mortgage opportunity
Rehanne Mellor
£450k · AIP needed · broker intro ready
PITCH FOR ZOOPLACONFIDENTIAL
01 / 21
Founders
Built by operators who know agentic AI.
Two founders. Years inside enterprise SaaS. Now building the agentic layer for UK estate agency.
BB
Ben Brierley
Co-founder
A decade scaling revenue engines inside one of the world's largest enterprises. Ben led the global tech stack powering thousands of recruiters, turning broken funnels into category-leading conversion. Now applying that operator playbook to UK estate agency.
15 years shipping product at enterprise scale. Tate has led design and product teams behind systems used by millions, with a rare instinct for the line between automation and craft. The reason Dotty feels like a person, not a chatbot.
Most "AI" in estate agency today is dressed-up automation. A chatbot that answers a question. An autoresponder that fires once. A "lead" sold to ten agencies. It's automation with a language model on top, and it waits to be poked.
Reactive
Level 1 · Automation
Auto-responders
A canned reply triggered by a form fill. The script is the product.
Trigger→Canned reply→Forgets
One message, fired once
No qualifying questions
No memory of the lead
Zero follow-up, ever
⛔Waits to be poked. Forgets the moment it's done.
Commodified
Level 2 · Aggregation
Lead aggregators
The same lead sold to ten agencies. A race to the bottom on price and response time.
Lead→× 10 agencies→Race to bottom
Lead sold many times over
Pay per low-intent enquiry
No conversation, no context
Your brand erased from the journey
⛔Doesn't think. Doesn't qualify. Sells you the same lead nine of your rivals already bought.
Operates
Level 3 · The new category
Agentic AI
A digital employee. Given an outcome, runs its own loop, decides what to do next, and acts on it.
Perceive→Decide→Act→Learn↻
Goal-driven, not prompt-driven
Persistent memory of every lead
Watches, listens, polls. Doesn't wait.
Owns outcomes, not single tasks
✓An operator, not a tool. Runs its own desk.
03 / 21
The shift
From responds to operates.
An AI employee, not an AI tool. Software that owns an outcome, not just a task. Dotty wakes up, looks at your world, decides what needs doing, and does it. No human triggering each step.
The mental model shift
Yesterday
A tool
→
Today
A hire
Dotty has a job description, a calendar, an inbox, KPIs and the autonomy to act inside defined boundaries. Like a brilliant junior negotiator who never sleeps.
The org chart
1 senior negotiator + 1 director + 4 Dottys
Lettings · Sales · Prospecting · Progression. Each with goals, dashboards and weekly reviews like a real hire.
The agentic capability stack
All 6 must be present
01
She
Owns outcomes
Given goals, not scripts. She picks her own path to the result and works until it's done.
Less hand-holding
02
She
Remembers everything
Every lead, every word, every promise. Forever. Nothing slips, nothing's forgotten.
Every lead feels seen
03
She
Is always watching
Doesn't wait to be asked. She sees, hears, notices and moves before you've had your morning coffee.
Nothing slips through
04
She
Plans her own work
Takes a goal, breaks it down, sequences the steps. Re-plans when reality moves the goalposts.
Complex outcomes, simple input
05
She
Uses every tool
Fluent across your whole stack. Picks the right tool, on the right channel, at the right moment.
Works in your world
06
She
Knows her limits
Self-aware. Asks when she's stuck. Escalates what matters. Trusted with the messy middle.
Safe to trust
24/7
Always on
never sleeps, never logs off
<3s
Response time
across every channel
10×
Throughput
of a senior negotiator
∞
Memory
every lead, every word
04 / 21
How it works
Live in your agency, in real time.
Dotty runs in the background. Your team sees the dashboard, the live feed, and a stream of notifications as she works.
Dashboard
142
+8
Engaged
Viewings booked
38
↑ 22% wk
Pipeline added
£680k
this week
Conversion
27%
vs 6% industry
Hours saved
292
this week
Live notifications
WhatsAppjust nowNEW
Viewing booked
Holly Whitcombe · booked Sat 11am · 27 Willow Crescent
Booked
Rightmove2m agoNEW
Lead qualified
Theo Achebe · AIP confirmed · £450k · 3-bed
Qualified
Phone11:42pmNEW
Out-of-hours call answered
James Carter · captured & qualified
Out-of-hours
Zooplaearlier
Dormant lead reactivated
Anya Voss · 4-bed valuation requested
Reactivated
05 / 21
What makes Dotty different
Built like a person. Operates like software.
Four capabilities that move Dotty from automation to actual agentic behaviour.
Conversational context
Remembers every detail of every lead. Channel, timing, property type, intent, every word said. So no two replies feel scripted.
Cross-channel memoryPer-lead state
Horizon planning
Plans short-term (today's reply, tomorrow's chase) and long-term (90-day nurture, dormant reactivation). Like a top performer who plans their week.
Short-termLong-term
Fully autonomous
Decides, acts, follows up without prompting. No prompts to write, no flows to maintain. Dotty runs herself, you review the outcomes.
No promptsNo flows
Self-learning
Every conversation, every booked viewing, every dropped lead makes Dotty better. She gets sharper inside your agency, not just across the network.
Per-agency tuningOutcome learning
06 / 21
Beta roadmap · New revenue streams
Every conversation opens new revenue.
Dotty doesn't just book viewings. She spots and qualifies every adjacent revenue opportunity inside a normal conversation, and hands them to your team ready to close.
Mortgage opp
Mortgage referrals
Dotty spots buyers needing an AIP and introduces a mortgage broker mid-conversation. Revenue share back to the agency.
From buyer enquiriesIn beta
Conveyancing
Conveyancing
Once a viewing converts to an offer, Dotty hands buyer + vendor over to a conveyancing partner with full context.
From offers acceptedIn beta
Solicitor handoff
Solicitor referrals
Dotty introduces solicitor partners at the moment legal advice is needed, captured naturally inside the conversation.
From sales progressionIn beta
Property to sell
Buyers with property to sell
Dotty asks the question every agent forgets to ask. Surfaces hidden vendor leads from inside buyer enquiries.
From buyer enquiriesLive
Vendor valuations
Valuation pipeline
Dotty qualifies vendor intent in conversation and books valuations directly into your team's calendar.
Across every channelLive
Landlord lettings
Lettings & management
Dotty captures landlord intent on every channel and books appraisals, with management upsell handled in-line.
Across every channelLive
07 / 21
The current estate agency stack
The £billion gap nobody owns.
Lead portals push leads in. CRMs store them. In between — silence.
Lead generation
Portals
Rightmove
Zoopla
OnTheMarket
Push leads in, fast
No instant reply
No qualifying
No follow-up
No memory
No nurture
No reactivation
No out-of-hours
No upsell
The Gap · No-one's job
Lead storage
CRM
Alto
Reapit
Jupix
Vebra
Dezrez
Street
Acquaint
Lifesycle
Static · reactive · dirty
47%of portal leads never get a reply
73%of CRM data is dirty within 12 months
£2bn+lost annually across UK agencies
08 / 21
The fix · The Agentic Layer
Dotty fills the gap. The Agentic Layer.
Always-on. Proactive. Surfacing opportunities portals can't see and CRMs can't act on.
Lead generation
Portals
Rightmove
Zoopla
OnTheMarket
→
Instant reply, 24/7
Qualifies in conversation
Politely persistent
Remembers every lead
Reactivates dormant data
Books viewings + upsells
Agentic Layer · The new category
Lead storage
CRM
Alto
Reapit
Jupix
Vebra
Dezrez
Street
Acquaint
Lifesycle
→
Dynamicalways working leads, day & night
Proactivesurfaces hidden revenue from old data
Agenticdecides, acts, follows up — like a person
09 / 21
The Problem
UK estate agents are leaking £2bn+ in dead leads.
63%
of enquiries land outside office hours
<8%
of portal leads are answered in < 1 hour
3+ hr
average industry response time
£167k
average pipeline lost / agency / year
Dead leads · slow replies · no follow-up · no memory. The lead becomes someone else's commission.
10 / 21
Why current 'AI' doesn't work
Auto-responders & aggregators are yesterday's tech.
What you have today
Auto-responder
Yesterday's tech
Sends one canned reply
Forgets the lead by tomorrow
No qualifying questions
Zero follow-up
Lead aggregator
Glorified inbox
Logs the enquiry
Hopes a human replies
No conversation, no nudges
Same product as 2015
Upgrade
What you should have
Agentic AI · Live now
Dotty
Replies in 3s, qualifies in conversation
Remembers every detail forever
Follows up like your top performer
Reactivates dormant CRM leads
Surfaces mortgage / solicitor revenue
11 / 21
Meet Dotty
Hi, I'm Dotty. I'm an agent, not a chatbot.
I work the way your top performer wishes she could. Every channel. Every lead. Every signal. Every follow-up. Forever.
<3s
Reply
24/7
Always on
3×
More viewings
12 / 21
What makes Dotty Agentic
5 things only Dotty does.
⏱
🧠
💬
📋
⚡
One agent · Five superpowers
01 / 05
Chases
Day 0 to Day 30. Politely persistent — exactly like your top performer.
13 / 21
Case study · Dotty's chase
How Dotty closes a buyer in 10 days.
Dotty's chase · Olivia Hartwell
Buyer · 3-bed period · £400-450k
Live demo
🧠 Dotty's brain
Every reply teaches Dotty more. Remembered forever, across every channel.
Olivia's outreach plan
Custom follow-up plan, executed until they buy/decline.
1
Tomorrow 7:30pm
WhatsApp follow-up · 2nd viewing nudge
2
Thu 10am
New listing match (price + bed match)
3
Post-offer
Mortgage broker + solicitor intros
14 / 21
Live activity feed
Watch Dotty work, in real time.
Every booking, qualification and chase — streamed live so the agency team sees outcomes, not noise.
✓
Buyers · Renters · Sellers · Landlords
✓
Booked · Engaged · Qualified
✓
Across every channel, 24/7
Dotty's activity
Streaming live · 0 events
Live
Today
15 / 21
Dotty vs auto-responders
Same enquiry. Wildly different outcomes.
Criterion
Auto-responder
Dotty
Reply time
Hours, sometimes days
< 3 seconds
Reply quality
One canned message
Personalised, qualifies in conversation
Memory
None — every reply is the same
Remembers every detail of every lead
Follow-up
Zero
Politely persistent until they buy/decline
Channels
Email + maybe one more
All 10 channels, same brain
Reactivation
Never
Wakes up dormant CRM landlords + vendors
Revenue extras
None
Mortgage / solicitor / survey upsells
Closes deals
No
Yes — viewings booked, offers made
16 / 21
At scale · Network total
14,500 leads / month, run by Dotty.
Across the Dotty&Dash network, every month — without anyone clocking in.
Total leads handled
14,500
leads / month
Every enquiry across every channel — answered in <3 seconds, qualified in conversation, followed up until they buy / decline / unsubscribe.
