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A £234m Agentic AI opportunity in UK Estate Agency. Meet Dotty. Autonomous. Goal-driven. Always-on.

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Dotty
Hi, I'm Dotty 👋
Online · replies in 3s
Dotty&Dash · Demo Estate Agency
72
+4
Engaged
48
+5
Viewings
£167k
Pipeline
Dotty
Dotty
Ranking 72 engaged contacts by intent
See Dotty's feed →
Listening WhatsApp RMRightmove ZZoopla ☎Phone ⌬Web
1
Olivia Hartwell
12 Oak Avenue · Buyer
Viewing Secured
Today 100
2
Priya Sharma
27 Willow Crescent · Vendor
AI Qualified
Yesterday 96
3
James Carter
11:42pm · captured & qualified
Out-of-hours
This week 88
Showing 3 of 72 leads Updated just now
Out-of-hours call
James Carter
11:42pm · captured & qualified
New vendor lead
Susan Whittington
3-bed valuation requested · Cheddleton
Landlord lettings
David Brennan
2-bed · let in 6 days · ready to list
Mortgage opportunity
Rehanne Mellor
£450k · AIP needed · broker intro ready
PITCH FOR ZOOPLACONFIDENTIAL
01 / 12
Our Mission

Be the most trusted,
truly Agentic AI
for Estate Agents.

Not "automation with an LLM on top." A real digital employee, owned end-to-end, built specifically for the way UK estate agency actually runs.

02 / 12

Built by operators
who know agentic AI.

Two founders. Years inside enterprise SaaS. Now building the agentic layer for UK estate agency.

BB
Ben Brierley
Co-founder
15 years scaling revenue engines inside one of the world's largest enterprises.
15 yrs · Sales & Marketing Tech Revenue engine Lead conversion
TN
Tate Nelson
Co-founder
12 years shipping product at enterprise scale. Why Dotty feels like a person, not a chatbot.
12 yrs · Product Leadership Agentic systems UX & Design
01
Human + functional.
She feels like a person, but operates like rigorous software. Warmth meets precision.
02
Agentic, not automation.
Software that owns outcomes, not just runs scripts. The real thing, not a chatbot in a costume.
03
Selective, not for everyone.
We know exactly who Dotty's built for. Ambitious UK independents who want to scale, not just survive.
03 / 12

Not a chatbot. Not an auto-responder. Truly agentic.

Yesterday
Today · The new category
Level 1 · Capture
Lead aggregators
Forms that route to your inbox.
Level 2 · Reply
Auto-responders
A canned reply, fired and forgotten.
→
Dotty
Level 3 · Operate
Agentic AI
A digital employee. Owns outcomes, runs the desk.
Live · Today
What makes her agentic
Owns outcomes
Given goals, not scripts.
Plans the work
Breaks goals into steps. Re-plans on reality.
Knows her limits
Self-aware. Escalates when needed.
04 / 12

How it works · live in your agency.

Dotty captures, qualifies, books and follows up. Across every channel. While your team closes.

Dotty&Dash · Denise White
143 +62
Engaged
82 +48
Qualified
67 +36
Viewings
£309k
Pipeline
3.4d
Time saved
Nicky
Nicky
just booked a viewing with Denise White
Listening WhatsApp ☎ Phone S SMS RM Rightmove Z Zoopla O OTM ⌬ Web IG Instagram f Facebook
1
Gareth Greaves 27 King George Road, Hyde
Viewing Secured AI Qualified Property to sell
New · 58m ago
100
2
Zoe Cope 21 Waterloo Street, Leek
Viewing Secured AI Qualified Property to sell
New · 3h ago
100
3
Angela Podmore 8 Cairn Close, Stoke-on-Trent
Viewing Secured AI Qualified Out of hours
Came in yesterday
98
4
Rehanne Mellor 116 Wilmot Drive, Newcastle
Viewing Secured AI Qualified Mortgage opp
Came in last week
98
12
Chris Nightingale 3 Old Rectory Lane, Macclesfield
AI Qualified Property to sell
7 days no reply
42
17
James Carter 9 Pinehurst Drive, Buxton
AI Qualified
12 days no reply
28
×
N
Live activity
Across every channel
Live
Today
9:42 AM Vendor NEW
📅 booked a valuation with Hannah Yates
9:12 AMRenter
📅 booked a viewing with Tracey Johnson
9:03 AMRenter
💬 engaged with Mr Krisztian Varga
8:47 AMBuyer
£ captured budget for Samuel Amoako
8:04 AMSeller
📅 booked a viewing with Zoe Cope
7:31 AMBuyer
✓ fully qualified Marcus Bell
Yesterday
10:35 PMSeller
🏠 fully qualified Lisa Webb
10:23 PMBuyer
📅 booked a viewing with Sheila Lynas
24 hours of work · approx £480 in admin time saved
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Built like a person.
Operates like software.

Every lead, fully understood. Every next step, planned.

Conversational context
Every word, every channel, remembered.
Cross-channelPer-lead state
Horizon planning
Today's reply. Next week's nudge. 90-day nurture.
Short-termLong-term
Fully autonomous
Decides and acts. No prompts. No flows.
No promptsNo flows
Self-learning
Sharper inside your agency, not just across the network.
Per-agency tuningOutcome learning
×
Aisha Dudhia
aishadudhia@icloud.com +44 7446 861 112 16h ago
📍 11 Baldwin Road, Leicester · LE2 6HB
Strong fit Viewing Secured AI Qualified Property to sell Mortgage opp
What Emma knows
Aisha is a vendor with a property at 11 Baldwin Road ready to list. She's actively searching for a 4-bed in Stoneygate, up to £650k. Viewing requested at 52 Shanklin Drive. No AIP yet. Prefers contact around 6pm.
🛏 4-bed · £ 650,000 · 📍 Stoneygate · 🗓 6 PM evenings
Next steps from Emma
WhatsApp · 1 week
Aisha has a live property to sell and is actively viewing in her target area. WhatsApp her in 1 week to check progress and surface mortgage broker intro.
06 / 12

Every conversation opens new revenue.

Dotty doesn't just book viewings. She spots and qualifies every adjacent revenue opportunity, and hands them to your team ready to close.

0%
of buyers surfaced as having a property to sell
→ £0knew vendor pipeline / year i The math Buyer enquiries / mo50 × 22% with property to sell11 vendors × £5,000 instruction fee£55k / mo × 12 months£660k / yr
0%
of buyers surfaced as mortgage opportunities
→ £0kreferral revenue / year i The math Buyer enquiries / mo50 × 7% mortgage opps3.5 referrals × £1,000 referral fee£3.5k / mo × 12 months£42k / yr
Mortgage opp
Mortgage referrals
Dotty spots buyers needing an AIP and introduces a mortgage broker mid-conversation. Revenue share back to the agency.
From buyer enquiriesIn beta
Conveyancing
Conveyancing
Once a viewing converts to an offer, Dotty hands buyer + vendor over to a conveyancing partner with full context.
From offers acceptedIn beta
Solicitor handoff
Solicitor referrals
Dotty introduces solicitor partners at the moment legal advice is needed, captured naturally inside the conversation.
From sales progressionIn beta
Property to sell
Buyers with property to sell
Dotty asks the question every agent forgets to ask. Surfaces hidden vendor leads from inside buyer enquiries.
From buyer enquiriesLive
Vendor valuations
Valuation pipeline
Dotty qualifies vendor intent in conversation and books valuations directly into your team's calendar.
Across every channelLive
Landlord lettings
Lettings & management
Dotty captures landlord intent on every channel and books appraisals, with management upsell handled in-line.
Across every channelLive
07 / 12

Real results. Every month. Every office.

What Dotty delivers on a typical estate agent's desk. Average per agency office, every month.

0
Per month
Viewings booked
Straight into the diary, no back-and-forth.
0
Per month
Valuations won
Vendor leads ready to instruct.
0
Per month
Missed calls captured
Out-of-hours, in-meeting, after-hours. Caught.
3–6
Per month
Landlords surfaced
Lettings appraisals, with management upsell.
5–7%
Per month
Cold leads reactivated
Pulled out of your dormant CRM.
0%
Per month
Non-responsive chased back
Leads that ghosted, brought back to life.
0
Always
Missed leads
Nothing slips. Ever.
£0k+
All in
Added pipeline / month
≈ £240k+ per office, per year.
08 / 12

Revenue compounds. Cost stays flat.

Three engines, running together. Pipeline grows every month, for the same flat fee.

Capture
Every channel, 24/7
+30%
more leads captured
Enquiries answered in seconds on WhatsApp, Rightmove, web chat, calls and socials — including evenings and weekends.
Nurture
Automatic follow-up
+10%
recovered from quiet leads
Leads that ghost the first message get warm, personalised follow-ups until they're ready — no one falls through the cracks.
Reactivate
Old database, fresh leads
+5%
revived from dormant DB
Past buyers, landlords and vendors are contacted at the right moments — bringing them back when they're ready to move.
Revenue compound
12 months with Dotty&Dash vs. without
Example: one office currently turning over £300k a year.
Baseline Capture Nurture Reactivate
£43k / mo
£50k £40k £30k £20k £10k M1 M3 M6 M9 M12
09 / 12

Built for scale, not bolted together.

A four-layer architecture. Each layer evolves independently as the underlying tech changes.

Layer01
Conversational AI
Voice and chat agents, model-agnostic by design, optimised for real estate conversations.
Why it matters
Frontier models improve → our agents improve. No re-platforming, ever.
Layer02
Orchestration & workflow
Routing, CRM integration, multi-channel delivery — voice, SMS, WhatsApp, email.
Why it matters
Deploy fast across diverse agency stacks without rebuilding from scratch.
Layer03
Data & enrichment
Property data ingestion, lead enrichment and contextual signals across the journey.
Why it matters
The conversation is only as good as what the agent knows going in.
Layer04
Proprietary middleware
The layer we own end-to-end. Decouples conversation from any single CRM, tool or model provider.
Where the moat lives
Defensibility & portability — the system travels across every platform.
💬 W f IG SMS ☎
L
Luna
● Online now
Buyer
Live AI demo · type anything
L
Hi Sarah! Thanks for your Rightmove enquiry on Ladbroke Road — I'm Luna from Knight Frank. Shall we get a viewing booked in?
Hey sure thanks!
L
Great! When are you free to pop by for a viewing? 😊
tomorrow 13:00?
L
Amazing — I've notified the team. Quick one — what's your budget and how many bedrooms?
£300k, 4 beds ideally
Type a message…
➤
10 / 12

Defensibility by design.

Three areas where depth compounds into a real moat.

01
Conversation design depth.
Thousands of real agency conversations — voice, chat, inbound, outbound, multilingual. No competitor has had this access.
10k+real-agency conversations
Depth, compounding monthly
02
Qualification & routing intelligence.
A multi-signal model trained against real outcomes — what actually converts to viewings, valuations and instructions.
85%of leads fully qualified in conversation
Signal accuracy, refined weekly
03
Architectural portability.
Our middleware means we're not locked to any CRM, model or tool. The system travels — which is what makes deeper integrations possible.
∞CRMs, channels, models supported
Portable across every stack
11 / 12

Let's talk specifics.

A deeper conversation on how Dotty fits Zoopla — the integration, the rollout, the numbers that matter to you.

Book the next conversation →
Ben Brierley ben@dottyanddash.ai dottyanddash.ai
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